Google Shopping Advertising Exam Answers 2017

By | October 28, 2017

Google Shopping Advertising Exam Answers 2017

 

Creating multiple products groups within one ad group allows you to:

set different bid modifiers or negative keywords for your products

access a search term report for each product group

base each product group on a specific product attribute you choose

use a single maximum cost-per-click bid across your product inventory

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

False

True

Shopping ads on google.com:

don’t use keywords

indicate the name of the merchant

can be served together with text ads

all of the answers are correct

Custom labels are a way to:

subdivide products into specific product groups in AdWords

set the country in which your products will be sold

tell Google Merchant Center what products to avoid when uploading data

identify the shipping method used for your products

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

include IP addresses

include Ports

be as specific as possible (for example, http://www.example.com#top)

begin with http:// or https://

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Add the terms as negative keywords

Adjust your product data feed to include irrelevant terms

Increase your Quality Score by including irrelevant terms in ad content

Increase your bids for more relevant keywords

Enhanced cost-per-click (ECPC) bidding should be used to:

Increase total impressions

Optimize bids using conversions

Bid for a target cost-per-acquisition (CPA)

Drive engagement with product brand

To maintain active product data, you must update your data every:

30 days

6 months

1 year

24 hours

How can Helen provide free shipping for a small group of promotional products?

Remove all shipping options from the Google Merchant Center account

Add “Free Shipping” to the Shopping campaign promotional text

Set the default shipping for all products to a flat rate of 0.00 USD

Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Classify the products under the “holiday” Google Product Category

Use a custom label to denote items included in the holiday sale

Change the ‘brand’ attribute of sale items to “holiday”

Add “holiday sale” to the ‘Title’ attribute of all items

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

enable local products in her shopping campaign and set up a product filter for “local”

set up multichannel ads to direct customers to her online or local store

subdivide her product inventory and set different bids for her local and online only ads

begin the local inventory ads implementation process and complete the required steps

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

Compare 2 models to see if the campaign is undervalued on a last-click basis

Compare 2 models to see if the campaign is undervalued on a first-click basis

Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

run an Auction insights report

set up conversion tracking

use enhanced cost-per-click (ECPC) bidding

run an Ad performance report

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

Increase the mobile and location bid adjustments and make additional adjustments based on performance

Decrease the mobile and location bid adjustments and make additional adjustments based on performance

Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Set up Google Analytics for his local storefront and access its various customized data

Segment his report by click type and review his local data

Set up local inventory ads in his Shopping campaign and review his local channel performance

Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

You can use campaign priority to:

edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups

promote certain product groups across all your campaigns

determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

subdivide campaign products according to freely-assigned values with custom labels

When optimizing the title attribute for her new line of bicycles, Matilda should include:

symbols and foreign characters to get the user’s attention such as exclamation points

the price and shipping cost

keywords and relevant attributes in the title such as brand, size, and color

the bike style name only

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

Manually change product_state to condition before submitting his feed to Merchant Center

Leave product_state in his feed and also add the condition attribute

Delete product_state completely from his feed, and then submit his feed to Merchant Center

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

Describe some of the conditions related to the purchase before and after the purchase

Advertise products or promotional offers that aren’t available to people shopping online

Claim credentials for his business that he hasn’t finalized yet

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

data feed includes products with the availability status “out of stock”

language on the landing pages doesn’t match the language of the target country

shipping attributes for a small number of items have different pricing than the default shipping at the account level

data feeds weren’t updated for 10 days

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

increase the page load speed to 9 seconds or longer

add more menu options so people can see all products offered

make all data fields required at checkout

allow people to return to their shopping cart on their desktop computer

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

Increase the maximum cost-per-click (max. CPC) for all product groups

Remove underperforming items from the inventory

Increase the budget cap of the campaign

Lower the maximum cost-per-click (max. CPC) for all product groups

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

replace an existing product group

create general calls to action

link product feeds across campaigns

alter custom parameters for subdivided product groups

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

Subdivide by brand and set more competitive bids for the brands individually

Change the campaign priority to “high”

Set her budget to “accelerated” delivery

Increase her “All products” bid

You can use custom labels to:

list specific features in your Shopping ads

subdivide a product by specific features that you decide

have Google subdivide your product into specific relevant categories

target different countries within the same Shopping campaign

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

Add schema.org structured data to her landing pages

Submit yes for the price and availability attributes

Nothing, she just needs to enable the setting in Google Merchant Center

Link her Google Merchant Center and AdWords accounts

Campaign priorities determine your bids according to which rule:

the highest priority campaign will bid, unless a lower priority bid is high enough

if the highest priority campaign is out of budget, the lower priority campaign bids

if the highest priority campaign is out of budget, lower priority budget is added to bids

if you have multiple campaigns with the same bid, the lowest necessary bid will be used

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

credit card

Google My Business account

list of approved Shopping policies

AdWords account

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

run an Auction insights report to compare her impression shares to those of her competitors

set negative keywords in her campaign

increase her impression share by setting her bids lower on her campaign

set the delivery method on her campaign to standard

In Shopping campaigns, product groups are used to:

organize products within a data feed

create a list of keywords used to target Shopping ads to shoppers

bid on organized inventory in an ad group

bundle items sold as a package, like a camera and tripod stand

Campaign priority should be used when you advertise:

multiple products internationally in multiple campaigns

one product internationally in multiple campaigns

multiple products for the same country in multiple campaigns

one product for the same country in multiple campaigns

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

Google product categories so he can organize his campaign by different categories

any value he chooses so he can organize his campaign by his own goals

the product’s condition so he can organize his campaign by new, used, or refurbished products

the brand of his product so he can organize his campaign by different brands

Jane’s product feed would get disapproved due to:

a price mismatch between the feed and landing page

a URL that’s 1500 characters

an image being a GIF format

a feed including a mobile link

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

True

False

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

Include bundled accessories in the product image

Change the price on the ad to be lower than the actual price

Use promotional text to highlight any deals

Include her store name on all watch images

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

True

False

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

maximize clicks

enhanced cost-per-click (ECPC)

target return on ad spend (ROAS)

target cost-per-acquisition (CPA)

To help with your campaign strategy, you can use custom labels to:

organize products by specific attributes

increase your product’s discoverability

discover your best-selling products

create a list of new keywords for your products

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

She can link directly to the brand, color, size and price of the dress described

She can add the dress description in the title and then link to additional dresses

She can link to a page within her site with all dresses incase the item sells out

She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Remove any bid modifiers

Increase bids on products groups

Increase the campaign’s daily budget

Add negative keywords to the product group

Which email contact does Google use to notify merchants about account warnings?

Both Google Merchant Center technical contact and primary contact

Google Merchant Center primary contact

Google Merchant Center technical contact

AdWords primary contact

Shopping ads can appear on:

Google Shopping

Google Search

Google Search Partner websites

all of the answers are correct

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

set up enhanced cost-per-click (ECPC) bidding

customize the statistics tables in the Campaign tab

use the priority setting in his Shopping campaign

use the Bid Simulator

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Share products between accounts

Combine reporting on all data feeds across domains

Manage multiple domains with a single sign in

Access multiple AdWords accounts

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns

Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid

Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign

Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

Verified and claimed website URL

Country where her products are sold

Promotion text

Local business data feed

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Submit in a custom_label attribute as part of the data feed

Identify products using the ‘adult’ attribute

Include the text “adult” in the product description

Email the support team through the Google Merchant Center Help Center

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

True

False

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

Unsecure checkout or a missing refund policy

Sale of gambling related products such as poker chips

A product URL that links directly to only one relevant item

Products with an availability attribute of out of stock

In a Shopping campaign, conversion tracking:

only counts purchases after clicks as conversions

grants access to Search Funnel reports, which show how your customers complete a conversion

provides in-depth reporting on how people use your website

allows you to test changes, such as different campaign priorities and product group bids

To prevent your Shopping ads from appearing for certain search terms, you would:

add negative keywords to your campaign or ad group

remove the related search terms from your product titles in your product data

remove products from your product data

put shorter descriptions in your product data

Shopping campaigns use:

ads created using product data from Google Merchant Center

ads promoting local and nearby services

keyword-targeted rich media ads

a combination of text ads and Shopping ads formats

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

the client is using a third-party bidding platform that is compatible with target ROAS

conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

remarketing list for search ads is set up for the campaign

each product group in the campaign is restructured so that it has fewer than 200 clicks per week

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Include relevant attributes in the title such as brand, size, and color

Include the location of his retail store

Include the board style name only

Use special characters such as exclamation points or all caps

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

use the Bid Simulator, but only for “Everything else in ‘All products’”

check his conversion window settings and see if new product groups create changes

set bids for his new product groups to align with his sales strategy

check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

You can use a product group with a single bid to:

organize your ad group by product attributes

create different bid modifiers

ensure your entire inventory has the same bid

set a new campaign priority

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

Suzie can serve Shopping ads directly from her website

Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

Which products should you submit the identifier_exists attribute with a value of no for?

used electronics

custom-made clothing

bundles

new books for pre-order

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Set a short conversion window, such as 7 days

Set a longer conversion window, such as 30 days or 90 days

Create a separate campaign optimized for mobile and compare how it drives sales

Create a separate ad group optimized for mobile and compare how it drives sales

What is a best practice to reduce the processing time of a new feed?

Submit the feed at midnight

Upload both xml and csv files of the same products

Create a new Google Merchant Center account for each new AdWords campaign

Divide the group of products into multiple data feed segments

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

gtin and brand are required, and mpn is recommended

gtin and mpn are required, and brand is recommended

Only brand is required

Only mpn is required

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

prioritize his Shopping campaigns according to seasons rather than geography

make his winter sports budget high priority by adding his mountain tourism budget to it

add “mountain tourism” to his negative keywords during the winter sports campaign

make the winter sports campaign high priority and the mountain tourism low priority

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

Only the errors

Only the warnings

The warnings and errors

All of the errors, warnings, and notifications

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Price and currency

Availability date

Google product category

Sale price

1)

Product Listing Ads should be used for:

  1.  A)  Promoting brands
  2.  B)  Promoting products online
  3.  C)  Driving calls to a business
  4.  D)  Promoting Services

2)

Which can you sell on Google Shopping?

  1.  A)  Animals
  2.  B)  Used goods
  3.  C)  Residential real estate
  4.  D)  Business services such as plumbing or locksmithing

3)

What does impression share indicate about a product group?

  1.  A)  It predicts your product group’s future impressions
  2.  B)  It provides an average benchmark of all similar products from other retailers
  3.  C)  It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  4.  D)  It shows your product group impressions relative to other product groups in the same campaign

4)

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

  1.  A)  Include one category
  2.  B)  Use the custom label attribute
  3.  C)  Submit the product twice using a different category each time
  4.  D)  Include both categories in the attribute

5)

Which devices can Product Listing Ads appear on?

  1.  A)  Tablets and desktops
  2.  B)  Mobile phone and desktops
  3.  C)  Mobile phones
  4.  D)  Tablets, mobile phones, and desktops

6)

You can use campaign priority to:

  1.  A)  Make your Product Listing Ads more competitive in the auction
  2.  B)  Have Google prefer certain inventory in query matching and ad serving
  3.  C)  Speed up how fast a campaign’s budget is spent throughout the day
  4.  D)  Tell Google which campaign’s bid to use for a product when the same product is located in multiple campaigns

7)

Google Merchant Center is used to:

  1.  A)  Manage bidding for Shopping campaigns
  2.  B)  Monitor the performance of Shopping campaigns
  3.  C)  Submit product information
  4.  D)  Host website images

8)

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  1.  A)  A ‘sale price’ attribute is blank
  2.  B)  The availability is listed as ‘out of stock’
  3.  C)  The shipping rate for the products is $0.00
  4.  D)  The landing page price is different from the feed price

9)

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  1.  A)  Increase the maximum cost-per-click (max. CPC) for all product groups
  2.  B)  Remove underperforming items from the inventory
  3.  C)  Increase the budget cap to the campaign
  4.  D)  Lower the maximum cost-per-click (max. CPC) for all product groups

10)

If Sam doesn’t enable conversion tracking for his Shopping campaigns, what’s the only bidding method he can use?

  1.  A)  Enhanced cost-per-click (ECPC) bidding
  2.  B)  Maximum cost-per-acquisition (max. CPA) bidding
  3.  C)  Target cost-per-acquisition (target CPA) bidding
  4.  D)  Maximum cost-per-click (max. CPC) bidding

11)

When preparing to submit a new data feed, you should:

  1.  A)  Include all items in your inventory
  2.  B)  Submit a test data feed
  3.  C)  Give all feeds the same name for consistency
  4.  D)  Submit multiple feeds to process everything at once

12)

Ben is creating product images. A common best practice is to:

  1.  A)  Cover the product with watermarks
  2.  B)  Display the merchant website name over the image
  3.  C)  Use a high-quality image
  4.  D)  Include all varieties of a product in one image

13)

Nicole’s analysis shows the 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  1.  A)  Subdivide by brand and set more competitive bids for the brand individually
  2.  B)  Change the campaign priority to “high”
  3.  C)  Set her budget to “accelerated” delivery
  4.  D)  Increase her “All products” bid

14)

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  1.  A)  Include the text “adult” in the product description
  2.  B)  Mark ‘adult’ in a separate custom label attribute as part of the data feed
  3.  C)  Email the support team through the Google Merchant Help Center
  4.  D)  Identify her account as containing adult products in Google Merchant Center Settings

15)

When preparing product images for Product Listing Ads, it’s best to:

  1.  A)  Include other similar items in the picture
  2.  B)  Cover the product with the text of the brand name
  3.  C)  Use a solid white or grey background
  4.  D)  Include promotional text (such as sale or discount) over the product

16)

Google Merchant Center is used for:

  1.  A)  Setting up campaign bidding priorities
  2.  B)  Managing conversion tracking
  3.  C)  Uploading product data feeds
  4.  D)  Editing your Shopping campaign’s product groups

17)

Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?

  1.  A)  Decrease the maximum cost-per-click (max. CPC) bid for all products
  2.  B)  Add promotional text to the ad group that says “Best Selling”
  3.  C)  Update the inventory and remove certain products
  4.  D)  Subdivide the product group and move budget allocation to the best performing products

18)

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  1.  A)  Automated phone messages to account owner
  2.  B)  Messaging in AdWords overview page
  3.  C)  Messaging in Google Merchant Center overview page
  4.  D)  Email contacts listed in account settings

19)

Why can’t Ellen see any benchmark data for hew new Shopping campaign?

  1.  A)  She doesn’t have enough products in the campaign to compare to others
  2.  B)  There aren’t enough comparable products from other advertisers
  3.  C)  Her campaign has reached its daily budget limit
  4.  D)  She is already outbidding her competitors

20)

Product groups are eligible for the Bid Simulator

  1.  A)  Once a budget cap has been reached for a product group
  2.  B)  Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
  3.  C)  Anytime after a product group is created in a Shopping campaign
  4.  D)  When Product Listing Ads have been included in enough auctions or accrued enough impressions

21)

Bob is seeing low traffic for one of this product groups and daily spend is low. What could he do to help increase impressions and traffic?

  1.  A)  Raise the campaign’s daily budget
  2.  B)  Increase bids on product groups
  3.  C)  Add negative keywords to the product group
  4.  D)  Add a promotional message to his ads

22)

Peter has finished subdividing the product groups in one of this Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  1.  A)  Continue subdividing until there are no products in this group
  2.  B)  A bid of zero
  3.  C)  A bid that’s the average of the subdivisions
  4.  D)  A bid lower the subdivisions

23)

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  1.  A)  She’s only been updating her feeds every 10 days
  2.  B)  She is only selling used products
  3.  C)  Her website doesn’t have a mobile version
  4.  D)  Her landing pages lead to error messages or non-existent pages

24)

To subdivide products in Shopping campaigns using your own set product structure, you should use:

  1.  A)  Multiple data feeds
  2.  B)  AdWords labels
  3.  C)  Custom labels
  4.  D)  Starred Items

25)

If a product doesn’t have an image available, you should:

  1.  A)  Wait to submit the product until an image is ready
  2.  B)  Submit an image of a similar product
  3.  C)  Submit a full color version of your store’s logo
  4.  D)  Submit a placeholder image with a message, such as “Coming Soon”

26)

What should Brian take into account when optimizing the title attribute for his new line of bicycles?

  1.  A)  Add additional keywords at the end of the title
  2.  B)  Include brand, size, and color at the beginning of the title
  3.  C)  Use special characters such as exclamation points
  4.  D)  Include the bike style name only

27)

How can John reduce processing time for his company’s feeds?

  1.  A)  Submit a new feed every day, even if there are no changes to his products
  2.  B)  Create a new Google Merchant Center account for each new AdWords campaign
  3.  C)  Divide the group of products into multiple data feed segments
  4.  D)  Avoid updating feeds if only one change needs to be made

28)

Enhanced cost-per-click (ECPC) bidding should be used to:

  1.  A)  Drive engagement with product brand
  2.  B)  Increase total impressions
  3.  C)  Optimize bids for converted clicks
  4.  D)  Bid for a target cost-per-acquisition (CPA)

29)

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

  1.  A)  Submit ‘1’ as the ‘mpn’ attribute
  2.  B)  Put ‘false’ in the ‘identifier exists’ attribute
  3.  C)  Put ‘unavailable’ in the ‘gtin’ attribute
  4.  D)  Submit a randomly generated number in the ‘gtin’ attribute

30)

Merchants use Google Merchant Center for which purpose?

  1.  A)  Upload product data through feeds or an API
  2.  B)  Set campaign priority
  3.  C)  Set mobile bids on specific products
  4.  D)  Manage Shopping campaign bids

31)

When creating a file to upload to Merchant Center, what format is accepted?

  1.  A)  Database File
  2.  B)  Excel File Format
  3.  C)  Google Document File
  4.  D)  Tab Delimited File Format

32)

You should use multiple ad groups when you want to:

  1.  A)  Use a different bid modifier for products in the same shopping campaign
  2.  B)  Set a different priority on bidding within the same Shopping campaign
  3.  C)  Target a different country within the same Shopping campaign
  4.  D)  Link products from a different Merchant Center account

33)

You can use custom labels in a product data feed to:

  1.  A)  Add supplemental image URLs
  2.  B)  Provide additional description information for shoppers in search results
  3.  C)  Submit product brand descriptions
  4.  D)  Tag products you’d like to group in a Shopping campaign by values of your choosing

34)

In Google Merchant Center, a target country is the country where:

  1.  A)  The products are manufactured
  2.  B)  The retailer is located
  3.  C)  The products are sold and will be shipped to
  4.  D)  The products are shipped from

35)

Google Merchant Center can be used to:

  1.  A)  View competitive benchmarks for Shopping campaigns
  2.  B)  Set campaign priority for products
  3.  C)  Update mobile bids for products
  4.  D)  Manage shipping settings for a store

36)

Why is it best practice to set a bid for the “everything else in all products” product group

  1.  A)  To control the websites on which your Product Listing Ads appear
  2.  B)  To make it easier to target a location for certain products
  3.  C)  To include items not part of other product groups in your campaign
  4.  D)  To be able to have one product group for mobile devices

37)

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  1.  A)  The ‘availability’ attribute is set as ‘out of stock’
  2.  B)  The ‘availability date’ attribute is set as the toys’ release date
  3.  C)  The ‘availability’ attribute is set as ‘in stock’
  4.  D)  The ‘availability’ attribute is set as ‘preorder’

38)

Shopping campaigns use:

  1.  A)  Ads promoting local and nearby services
  2.  B)  Product Listing Ads created from product data in Google Merchant Center
  3.  C)  A combination of text ads and Product Listing Ads that appear on Google.com/shopping
  4.  D)  Keyword-targeted rich media ads

39)

In order to offer products in different countries, you should:

  1.  A)  Always set prices in USD
  2.  B)  List the products in the local language
  3.  C)  Use the same landing pages globally
  4.  D)  Use one feed for all products

40)

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  1.  A)  Business address
  2.  B)  Promotion text
  3.  C)  Local business data feed
  4.  D)  Verified and claimed website URL

41)

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  1.  A)  Custom-made clothing
  2.  B)  Items as part of a bundle
  3.  C)  New books for pre-order
  4.  D)  Used electronics

42)

Campaign priority should be used when:

  1.  A)  You have multiple campaigns advertising the same products
  2.  B)  You want to separate your inventory by brand
  3.  C)  You want to lower the bid for a product group
  4.  D)  You have multiple sales to promote within the same campaign

43)

Multi-client accounts (MCAs) in Google Merchant Center allows advertisers to easily:

  1.  A)  Grant users access to specific sub-accounts
  2.  B)  Manage multiple domains with a single sign in
  3.  C)  Submit to multiple sub-accounts using a single FTP account
  4.  D)  All of these choices

44)

Product Listing Ads can be targeted to:

  1.  A)  All countries where AdWords is available
  2.  B)  Only countries where Google.com/shopping is available
  3.  C)  Select countries, listed in Google Merchant Center and AdWords Help Centers
  4.  D)  North America only

45)

Custom labels can be a great way for you to:

  1.  A)  Set the country in which your products will be sold
  2.  B)  Tell Google Merchant Center what products to avoid when uploading data
  3.  C)  Subdivide products into specific product groups in AdWords
  4.  D)  Identify the shipping method used for your products

46)

Which is a required attribute when submitting a product to Google Merchant Center?

  1.  A)  Availability date
  2.  B)  Mobile landing page URL
  3.  C)  Title
  4.  D)  Additional image URLs

47)

What’s the best way to indicate in a feed that a product is on sale for a limited time?

  1.  A)  Update the description of that specific item
  2.  B)  Upload the same item twice, once with a lower price
  3.  C)  Include “SALE” in the title of the item
  4.  D)  Use the ‘sale price’ attribute

48)

At which level can you add promotional text to Product Listing Ads?

  1.  A)  Ad group
  2.  B)  Both ad group and product group
  3.  C)  Campaign
  4.  D)  Product group

49)

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  1.  A)  The data feeds weren’t updated for 10 days
  2.  B)  The data feed includes products with the availability status ‘out of stock’
  3.  C)  The language on the landing pages doesn’t match the language of the target country
  4.  D)  The shipping attributes for a small number of items have different pricing than the default shipping at the account level

50)

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’, and ‘brand’ is valid?

  1.  A)  Only ‘mpn’ is required
  2.  B)  Both ‘gtin’ and ‘mpn’ must be included
  3.  C)  Two identifiers from ‘gtin’, ‘mpn,’ and ‘brand’ must be used
  4.  D)  Only ‘brand’ is required

51)

How are product groups used in Shopping campaigns?

  1.  A)  To bundle items sold as a package, like a camera and tripod stand
  2.  B)  To organize products within a data feed
  3.  C)  To bid on organized inventory in an ad group
  4.  D)  To create a list of keywords used to target Product Listing Ads to shoppers

52)

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

  1.  A)  Set the country of sale to United States and location to California
  2.  B)  Set the country of sale to United States or set the location to California
  3.  C)  Set the country of sale to United States
  4.  D)  Set the location to California

53)

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  1.  A)  Leave all unique product identifiers blank
  2.  B)  Use the exemption attribute ‘identifier exists’
  3.  C)  Add ‘unique’ to the ‘brand’ attribute
  4.  D)  Include the word ‘antique’ in the titles of all products

54)

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  1.  A)  gtin’ Only
  2.  B)  mpn’ and ‘gtin’
  3.  C)  jan’ and ‘gtin’
  4.  D)  gtin’ and ‘brand’

55)

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  1.  A)  Segment performance by various shopping views in the “Dimensions” tab
  2.  B)  See query-level product performance in the “Keywords” tab
  3.  C)  Understand which creatives perform best in the “Ads” tab
  4.  D)  Check impressions for each product in Merchant Center

56)

To maintain an active data feed, you must update the feed ever:

  1.  A)  24 hours
  2.  B)  6 months
  3.  C)  30 days
  4.  D)  1 year

57)

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

  1.  A)  Use a custom label to denote items included on the holiday sale
  2.  B)  Add “holiday” to the attribute title for sale items
  3.  C)  Change the brand attribute of sale items to “holiday”
  4.  D)  Watermark images with “holiday”

58)

How should Chris estimate how a different bid amount would impact his store’s online traffic?

  1.  A)  Use the Bid Simulator tool
  2.  B)  Download campaign performance data
  3.  C)  Check the “Diagnostics” tab in Google Merchant Center
  4.  D)  Review the benchmark cost-per-click (CPC) Information in AdWords

59)

Which email contact does Google use to notify merchants about account warnings

  1.  A)  AdWords primary contact
  2.  B)  Google Merchant Center technical contact
  3.  C)  Both Google Merchant Center technical contact and primary contact
  4.  D)  Google Merchant Center primary contact

60)

How can Helen provide free shipping for a small group of promotional products?

  1.  A)  Remove all shipping options from the Google Merchant Center account
  2.  B)  Add “Free Shipping” to the Shopping campaign promotional text
  3.  C)  Set the default shipping for all products to a flat rate of $0.00
  4.  D)  Update the shipping attribute to a fixed delivery price of $0.00 for only the promotional products

61)

For a Shopping campaign, you can use AdWords to:

  1.  A)  Submit product information
  2.  B)  Manage ad group bids
  3.  C)  Upload additional product images
  4.  D)  Manage and validate a website URL

62)

Product Listing Ads can appear on:

  1.  A)  Google Shopping only
  2.  B)  Google Search and Google Shopping
  3.  C)  AdMob Network only
  4.  D)  Google Search only

63)

According to Google Shopping Policies, what can be included in promotional text

  1.  A)  Product information taken from the data feed
  2.  B)  Text created from keyword insertion
  3.  C)  Text highlighting a special offer on specific products
  4.  D)  Repetition of words and phrases

64)

What is the best practice to reduce the processing time of a new feed?

  1.  A)  Divide the products into multiple data feed segments
  2.  B)  Upload both xml and csv files of the same products
  3.  C)  Submit the feed at midnight
  4.  D)  Create a new Google Merchant Center account for each new AdWords campaign

65)

How can you lose your claimed URL?

  1.  A)  Your website is updated but includes the same identifying meta tag or HTML file
  2.  B)  You remove all data feeds from your Merchant Center account
  3.  C)  Another authorized owner of the website successfully verifies and claims your website URL
  4.  D)  Your claimed URL authorization expired from Webmaster tools

66)

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

  1.  A)  Include bundled accessories in the product image
  2.  B)  Chnage the price on the ad to be lower than the actual price
  3.  C)  Use promotional text to highlight any deals
  4.  D)  Include her store name on all watch images

67)

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  1.  A)  Maximmum cost-per-click (max. CPC) bidding
  2.  B)  Target cost-per-acquisition (target CPA) bidding
  3.  C)  Maximum cost-per-acquisition (max. CPA) bidding
  4.  D)  Enhanced cost-per-click (ECPC) bidding

68)

You want to prevent your ads from appearing for certain search terms. How would you do it?

  1.  A)  Remove the related search terms from your product titles in your product data
  2.  B)  Put shorter descriptions in your product data
  3.  C)  Remove products from your product data
  4.  D)  Add negative keywords to your campaign or ad group

69)

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  1.  A)  Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
  2.  B)  Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  3.  C)  Remove product group subdivisions and bid on broader groups of products
  4.  D)  Increase your campaign priority

70)

Shopping Ads can be targeted to:

  1.  A)  All countries where AdWords is available
  2.  B)  Only countries where Google.com/shopping is available
  3.  C)  Select countries, listed in Google Merchant Center and AdWords Help Centers
  4.  D)  North America only

71)

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  1.  A)  Add additional keywords at the end of the title
  2.  B)  Include relevant attributes in the title such as brand, size, and color
  3.  C)  Use special characters such as exclamation points
  4.  D)  Include the bike style name only

72)

Shopping ads should be used for:

  1.  A)  Promoting products online
  2.  B)  Driving phone calls to a business
  3.  C)  Promoting brands
  4.  D)  Promoting services

73)

Which devices can Shopping Ads appear on?

  1.  A)  Tablets and desktops
  2.  B)  Mobile phone and desktops
  3.  C)  Mobile phones
  4.  D)  Tablets, mobile phones, and desktops

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  1. A) Use special characters such as exclamation points
  2. B) Include the bike style name only
  3. C) Add additional keywords at the end of the title
  4. D) Include relevant attributes in the title such as brand, size, and color

Ben is creating product images. A common best practice is to:

  1. A) Display the merchant website name over all images
  2. B) Ensure all images are high-quality
  3. C) Include all varieties of a product in one image
  4. D) Include brand names in the images

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